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Dwell Magazine
Subscribers
Dwell reaches an unique and largely
untapped demographic of affluent, well-educated professionals. Dwell
readers are people of action. Inspired by Dwell's captivating content,
they are ready to buy furnishings or build a second home. Informative
and inspirational, Dwell champions an aesthetic in home design that is
modern, idea-driven and sensitive to social and physical surroundings.
It is the first consumer home magazine that addresses both the
interiors and exteriors of modern homes.
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|
|
Base
|
Selects
|
Total
|
| 38,402 |
3
Month Subscribers |
$130.00/M |
$12.00/M |
$
142.00/M |
| 92,350 |
6
Month Subscribers |
$130.00/M |
$7.00/M |
$
137.00/M |
| 212,477 |
Active
Subscribers |
$130.00/M |
$0.00/M |
$130.00/M |
| 10,868 |
Active
Subscribers @ Business Address |
$130.00/M |
$12.00/M |
$
142.00/M |
|
| Demographics
/ Profile |
| Women |
47% |
| Men |
47% |
| Homeowners |
77% |
| Professional/Managerial |
84% |
| College
Graduates |
84% |
| Median
Home Value |
$267,341 |
| Paid |
87% |
| Median HH
Income |
$104,000 |
|
|
|
General
Comments
|
Average age range is 25-49
Sample mail piece is required for all orders.
|
|
|
Materials
|
| 4 Up Cheshire Labels |
$25.00
/L |
| 4 Up Pressure
Sensitive Labels |
$10.00
/M |
| CD-ROM |
$75.00
/L |
| Diskette |
$75.00
/L |
| E-mail |
$50.00
/L |
|
|
Source
|
| Direct Mail |
94% |
|
Update
Schedule
|
|
| Names Through |
04/30/2007 |
| Last Update |
05/14/2007 |
| Next Update |
06/11/2007 |
| Update Schedule |
Monthly |
|
Charges
|
Minimum
Order
|
5,000 |
| 3 Month |
$12.00
/M |
| 30 Day |
$17.00
/M |
| 6 Month |
$7.00 /M |
| Business |
$12.00
/M |
| Cancellation Fee |
$100.00
/L |
| Change of Address |
$17.00
/M |
| Gender |
$7.00 /M |
| Paid |
$9.00 /M |
| Province |
$9.00 /M |
| Renewals |
$12.00
/M |
| SCF |
$9.00 /M |
| Source |
$12.00
/M |
| State |
$9.00 /M |
| Zip |
$7.00 /M |
|
